Who should attend

Anyone who wants to sharpen their storytelling skills.

ABOUT THE Session

Think of any great business communicator—Warren Buffet, Indra Nooyi or even the late Steve Jobs—and it won’t take you long to figure out that they are also master storytellers. Storytelling is increasingly becoming a “must-have” skill for leaders, but you still won’t find it in many MBA course catalogs.

In this webinar, you’ll get to experience for yourself why storytelling is such a powerful strategic tool and how you can use it to advance your key objectives—whether you want to persuade others to adopt an important change, sell in a new idea or product, or inspire skeptics to embrace a new way of thinking.

You’ll walk away from this session with a sure-fire formula and toolkit for creating stories of your own. Once you master the art of storytelling, you’ll never create content the same way again.

what you’ll learn

• The neuroscience that demonstrates why stories work;

• A simple technique drawn from the world of media training that you can use to become more memorable and impactful in your everyday conversations;

• How to transform run-of-the-mill business content and project updates into stories;

• A story-building formula you can use to craft your own stories;

• How visual language, interest-building phrases and personal reflections can make your stories more dramatic and memorable;

• How “moments of realization” can enrich your story.

OPTIONAL LEARNING LAB WORKSHOP AVAILABLE

Looking to offer participants a hands-on experience after they take this class? Our Learning Lab add-on class may be just the thing.  Learning Labs give participants a chance to bring in their own content and practice key skills for instructor feedback.  So that we can offer a personalized experience, we limit the number of attendees who can join each Learning Lab. Each participant will be asked to complete some light “pre-work” beforehand so they come to the session warmed up and ready to go.

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