ABOUT THE Session

Ever had the experience of seeing an outstanding communicator own the room and build credibility in an instant? On the spot, they seem to be able to assemble a few choice words and deft sentences that win over skeptics and get everyone on board. 

When you’re responsible for pitching, you need to be able to communicate your ideas - and your company’s value - to prospective clients or investors in powerful and memorable ways, but few of us have learned how to do it expertly.

Drawing on neuroscience, psychology, and decades of pitch experience, this class will give you a new paradigm, mindset, and processes for how to pitch to win. This course will introduce you to a four-step methodology that you can use to craft highly persuasive proposals, presentations, and conversations that enable you and your company to shine. You will walk out with a new mindset, concrete formulas, and a boatload of practical tips that your team can align around to create powerful narratives that win over skeptical clients or investors. 

Employ these principles of influence in your next pitch, capabilities presentation, or prospecting conversation, and you’ll see an immediate difference in your ability to sell your ideas and close the deal.

WHAT YOU WILL LEARN

• The different client or investor types and how your pitches should change based on each one;

• How to read a Linked in Profile to better understand your target audience’s personality;

• How to “dig for the carrot” to uncover your target audience’s business pressures, opinions and beliefs so that you can address their unspoken buying barriers;

• The concept of a “win theme” and how to use it to make a more strategic impression with your target audience —and align internal team members;

• How to introduce and structure content (such as your Unique Selling Proposition) for greatest impact;

• How to use the “questioning” technique to uncover information, influence decisions and improve your critical conversations;

• Different organizing structures you can use for different presentation or conversation scenarios, including how to select and tailor content (slides, charts, videos, data, etc.) to reinforce your point of view;

• How to use visual language such as metaphors/quotes/analogies to bring your ideas to life and make them more impactful;

• The surprising results from one of the few scientific studies ever done on PowerPoint that outlines new ways to design slides for maximum memorability

• Quick tips on how to look and sound your best - even when presenting virtually.

OPTIONAL LEARNING LAB WORKSHOP AVAILABLE

Looking to offer participants a hands-on experience after they take this class? Our Learning Lab add-on class may be just the thing.  Learning Labs give participants a chance to bring in their own content and practice key skills for instructor feedback.  So that we can offer a personalized experience, we limit the number of attendees who can join each Learning Lab. Each participant will be asked to complete some light “pre-work” beforehand so they come to the session warmed up and ready to go.

PARTICIPANT FEEDBACK